Products

Papatūānuku, nurtures and sustains all living things. Inspired by her gift of natural abundance, this collection celebrates natural fibres that are gentle on pēpi and kinder to the planet. Through thoughtfully chosen materials and a commitment to reuse and circular living, we honour our connection to the whenua while helping to reduce waste. It is a small step towards caring for both our tamariki and the world they will inherit.

“Designed to be loved, worn, shared, and used again — anō.”

Why Merino?

🌿 Natural Fibre

🌡️ Temperature Regulating - breathes in warm weather, insulates in cool

♻️ Renewable & Biodegradable

🤍 Gentle on Delicate Skin & resists odours

From Wānanga to Website

Anō began in 2023 at a Wānanga exploring tikanag and mahi toi. The final assessment grew a love of giving beautiful things a second life. Reconnecting to whakapapa and Te Taiao through mahi toi and upcycling.

As a homeschooling mum, thrift lover, and passionate advocate for sustainability, I saw how quickly children’s clothing and baby items are outgrown, often long before they’re worn out.

Inspired by whakapapa, “anō”—again in Te Reo Māori— celebrates reuse, longevity, and thoughtful consumption. From carefully curated preloved treasures to natural fibre essentials for pēpi, every item reflects our commitment to sustainability, quality, and respect for Papatūānuku.

We believe the best products aren’t always new—they’re the ones that continue to be loved, again and again.

At the heart of Anō is a simple belief: good things deserve another story.

Our Journey