Collection: Hokohoko Shop

The hokohoko bug was born into our veins as kids! I remember the big black rubish sacks from our neighbours and parking up at Save Mart after school. Did we all go through a 'shame' period as kids coz we always wore secondhand only to realise the fundamental impact it makes in parenthood. Coz who has time for full price, wear once. 

Our kaupapa at Anō Collective is just that. Let the weave live many uses, passed along many people. An excited bestie gifting their old precious pēpi clothing, moments caught in time by siblings wearing those same pants or the now vintage cardi you once wore as a kid coming back to life in our next generation. 

Explore a naturally curated collection of second hand clothing. You'll find Aotearoa inspired, handmade, empowers motherhood and/or is made from natural fibres like cotton, silk, linen or merino.

Feel confident in reusing and repurposing these pieces. Selected due to their condition, composition and use. Saving them from landfill.